ACTOR. MENTOR. COACH.

Career strategy for working creatives

It’s about building a sustainable, creative life

I’m actively working in the same industry I help others navigate. Every tool, system, and shift I teach comes from real decisions I’m making inside my own career right now, shaped by years of experience and the thousands of artists and students I’ve worked with along the way.

No two creative careers follow the same path. My role isn’t to hand you a formula. It’s to recognize patterns, understand where you are, and help you choose the next right move for your version of this life.

My work blends performance, mentorship, and practical strategy so creatives can move forward with clarity instead of guesswork. From auditions and material to online presence, income planning, and confidence, the goal is simple: a career that works in real life, not just in theory.

Because art, work, and wellbeing shouldn’t compete with each other. They should support each other.

A woman with short blonde hair wearing a sleeveless, embellished lace dress, smiling and looking to the side against a plain gray background.

Welcome, I’m Ashlee.

I’m a working actor and performer across stage and on camera, and a career strategist for artists building sustainable creative lives.

My performing career has taken me from regional theatres across the country to international contracts at sea, along with commercial work and expanding into film. I continue to actively audition and perform, staying directly connected to the realities of today’s industry rather than observing it from the sidelines.

Alongside performing, I built my career through entrepreneurship. I’ve created my own entertainment company, worked in real estate, and developed multiple income streams within and beyond the arts. Not as a backup plan, but as a way to stay in the industry long term. That experience shapes how I approach creative careers today. Artists are not just performers. They are independent businesses.

I hold a Master of Fine Arts and a Bachelor of Music in Musical Theatre, and spent nearly a decade teaching in higher education before transitioning into private coaching and mentorship. I now work with performers, educators, and creative entrepreneurs navigating auditions, material, career direction, and the business side of creative work.

Because I operate both as an artist and as a self built business, my guidance comes from lived practice. I help people understand not only how to book work, but how to structure a career that supports their life, adapts over time, and does not rely on a single gatekeeper.

The Performance Work.

Working across stage, screen, and commercial storytelling.

I’m an actor working across theatre, musical theatre, commercial, print, and film, with a career spanning more than two decades.

My work has taken me from regional stages across the country to international contracts at sea, alongside commercial campaigns and on-camera storytelling. Most recently, I wrapped a short film in which I played the lead, a role that felt deeply personal and marked an exciting expansion into narrative film.

I’m drawn to stories centered on layered, intelligent, and emotionally complex women. Whether in a musical, a play, or on camera, I’m interested in characters who are thinking, choosing, and changing in real time.

Performance, for me, is about specificity. Small shifts. Human connects. The moments that reveal who someone really is beneath what they present to the world.

Coaching, clarity, and creative strategy built for the modern artist.

The Strategy Work.

I’ve spent over two decades working as a professional performer and nearly a decade teaching at the university level, studying not just how artists perform, but how they build careers over time.

That combination matters.

I’ve lived the auditions, the contracts, the uncertainty, and the reinventions and I’ve also watched thousands of students and clients navigate completely different paths through the same industry. No two careers unfold the same way, which means real guidance can’t come from formulas. It comes from pattern recognition.

My work now sits at that intersection.
I help performers, educators, and creative entrepreneurs understand what is actually happening in their careers so they can make decisions with clarity instead of reaction.

The goal isn’t fame or perfection.
It’s direction, sustainability, and a life that supports the work you care about.

Whether we’re shaping material, planning next steps, building an online presence, or recalibrating after burnout, the process is always the same. We identify what fits you, not what worked for someone else.

Because a creative career should evolve with you and not trap you.

Real People. Real Growth. Real Creative Careers.