What should NOT be on your theatre actor website
Having a professional website can significantly impact your career and boost your confidence in the online realm. It serves as a powerful tool for professional orientation and showcasing your skills. However, there are crucial pitfalls to steer clear of when crafting your website. Here, I highlight 8 crucial missteps to avoid on your digital platform.
Unlocking Your Online Stage: A Guide for Musical Theater Performers
In the ever-evolving landscape of the performing arts, one thing remains clear: establishing a robust online presence is paramount for success. Whether you embrace it with open arms or approach it begrudgingly, the reality is that it's an integral aspect of our profession. So, let's embrace it together, shall we? And what better way to do so than by ensuring that your website is a shining beacon in the digital realm?
Here are a few pointers to consider as you refine your online home:
Actively Seeking Representation
It's a phrase that often finds its way onto performers' websites, but let's reconsider its necessity. Instead of broadcasting your quest for representation to the world, focus on actively pursuing it behind the scenes. Gather your materials, research agencies, and submit your packets diligently. Your online home should exude confidence, not solicitations.
Avoid "Coming Soon" Teasers
Picture this: a visitor arrives at your website, eager to explore, only to be greeted by a "Coming Soon" sign. It's akin to inviting someone into your home and apologizing for its unfinished state. Instead, provide a glimpse of what's to come—a captivating headshot, contact information, and perhaps a teaser of your portfolio. Leave them intrigued, not underwhelmed.
Guard Your Privacy
Your phone number is sacred—there's no need to plaster it across your website. Keep personal information discreet, especially on your resume. Speaking of which...
Non-Union Status: Less Is More
While being part of a union like Equity is certainly noteworthy, there's no need to highlight your non-union status. Let your talent speak for itself without unnecessary labels.
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Rethink Resume Presentation
Gone are the days of simply slapping a PDF of your resume onto your website. Instead, consider innovative ways to showcase your experience. Incorporate multimedia elements, tell a story, and make it visually compelling. Remember, your website is where your resume comes to life.
Ditch the Portfolio Mentality
Your website shouldn't resemble a static portfolio from yesteryears. Instead of bombarding visitors with headshots, use diverse imagery to convey your narrative. Show them who you are beyond the stage.
Embrace Simplicity and Relevance
News sections, outdated social media feeds, and clutter have no place in your online sanctuary. Keep it sleek, keep it simple, and keep it relevant. Your website should reflect your current endeavors and aspirations.
In Conclusion...
Your website is more than just a digital calling card—it's a reflection of your journey, your aspirations, and your identity as a performer. By curating it with care and intention, you're not only claiming your online presence but also empowering yourself in the process.
So, as you continue to refine your digital stage, remember: simplicity is sophistication, relevance is resonance, and authenticity is your greatest asset. Here's to crafting a website that not only showcases your talent but also celebrates the multifaceted performer that you are.
Ashlee Espinosa is an accomplished theatre professional with a Master of Fine Arts in Musical Theatre. With her expertise as an experienced actress, passionate educator, and dedicated career advisor, she helps artists build fulfilling lives and careers based on their definition of success.
